‘To be the part you’ve got to look the part…’ Do you know who said that…? We did. And we firmly believe it. And its with this in mind that we’re particularly pleased to announce the following, as far as we know, the first of its kind menswear retail event.
Off The Rails has reveals the brands, features and partners involved in its four day retail event to take place between 30th October and 2nd November 2014 at The Truman Brewery, London.
Off The Rails will offer an exclusive shopping experience, giving guests access to over 70 handpicked menswear brands ranging from outerwear, shoes, boots, satchels, jumpers, socks and shirts, to work-wear, suiting, watches, sunglasses and denim. In addition, guests will have access to a built-in bar, gourmet burger eatery, personal styling lounge, art gallery and barbershop all under one roof!
Over 70 menswear brands will create a bespoke temporary store exclusively for the event, where their autumn/winter collections will go directly on sale to guests attending. There will be a mix of classic and contemporary brands, shoes and accessories, with price points ranging between £10 – £400 so that there is something for every taste and budget. Brands announced include: L’ESTRANGE, Lyle & Scott, Pretty Green, Oliver Sweeney, J Lindeberg, Rains, Bobbies, SNCL, By Way of Natural Selection, Tourne De Transmission, House of Nines, Smith & Wykes, Parka London, Oppermann, Kent & Curwen and Common Projects.
There will be styling by Topman Personal Shopping…
Guests will be able to enjoy a complimentary 20 minute personal styling session in the Topman Personal Shopping Lounge. Topman’s expert Personal Shoppers will guide guests through an ‘Edit’ of the latest cuts and colours and offer tips and suggestions on how to incorporate these into their seasonal wardrobes.
For those that want the perfect tailored feel the team at SEW GO will also be setting up an on-site Alterations Booth, where guests are able to get their purchases customised and tailored to fit them whilst they wait.
As well as ample opportunities to shop and pick up key wardrobe essentials, guests can also make an appointment at the Murdock London Barbershop built exclusively for Off The Rails. The team at Murdock will be offering haircuts, styling, wet shaves, facials, manicures and beard trims, all at a 15% discount to their regular retail prices. Murdock will also be selling a range of their luxury grooming products as well as offering insightful advice and tips on self-grooming.
With all this shopping you’ll be sure to work up an appetite… Enter Patty & Bun – they are passionate about delivering the ultimate comfort food and offering a unique and truly memorable experience. With two sell-out restaurants in James Street and Liverpool Street, Patty & Bun will host a temporary restaurant to feed hungry shoppers within the event. The geniuses at Patty & Bun will also be serving up a new variety of burger that will be exclusive to Off The Rails.
If that wasn’t enough! The award-winning in-the-know daily email, Mr Hyde, will offer guests an area to rest their legs and soak up the atmosphere in between shopping at the Mr Hyde Bar, where they will serve a range of drinks, cocktails, coffees and snacks.
Finally bridging the gap between fashion and art, The Other Art Fair, are presenting an exclusive capsule exhibition for Off The Rails of 10 of the most talented, undiscovered artists in the UK – Future Art 10: Invest in the Best of Tomorrow’s Artist Talent. This one-off exhibition has been specially curated by Fair Director, Ryan Stanier, giving you the opportunity to buy art direct from 10 of the Other Art Fair’s most exciting fair featured artists including; Mark Powell, Dan Hillier and Benjamin Parker to name a few.
Tickets to the public are now on sale and are priced at £10 per person or £12 for two people. All subsequent tickets are priced at £6 per person.
For a full line up of event information please visit www.offtherailsldn.com
Full brand list includes:
Alternative Apparrel Ashley Watson Angelo Von Mol Archer & Peyton
By Way of Natural Selection By Way of Natural Selection Campbell Cole
Cote & Ciel
Finlay & Co
House of Nines
Julius Errol Flyn
Kent & Curwen
Lyle & Scott
London Sock Co
Mark Thomas Taylor Marwood
Noose and Monkey
Realm & Empire
Sew & Go
Smyth & Gibson
Smith & Wykes
The White Briefs Tourne De Transmission U Clothing