Summer is coming to an end and as we all dig through our wardrobes to find our autumn coats, one thing we can look forward to is London Cocktail Week, the world’s biggest cocktail festival which is returning to London with pop-up cocktail bars, master classes, parties and more.
Taking place from 2-8 October tickets are now on sale for £10 which gives you access to drink up in city’s wildest week of spirits, bespoke bars and £6 cocktails.
Tickets can now be bought from DrinkUp.London
Returning to the capital for the eighth year running, London Cocktail Week is the world’s biggest cocktail festival attracting more than 25,000 visitors in 2016. Spread over seven days and celebrating the great and good of the city’s cocktail scene, London Cocktail Week gives you access to an unrivaled collection of London’s award-winning bars, bartenders and cocktail culture.
Innovation is the key so to help you plan your week you should get involved with the LCW Digital
Launching this year, you can kiss goodbye to wristbands, guidebooks and, most importantly, queuing. All you need to do is download the free DrinkUp.London app wherever you are to claim your festival pass.
Once you’ve downloaded the DrinkUp.London app, you’ll hold the key to the city in your pocket. The printed guidebooks are gone and the whole festival now lives on the app. With just a tap you can view each bar’s signature drink, search for bars to visit by area or type, find your closest bar and access £6 cocktails all week by flashing your personalised Digital Pass.
What more can you ask for? They are now literally saving trees!
Now in its third year and the biggest party of its kind, The Cocktail Village is at the heart of London Cocktail Week. Set in the heart of the historic Old Spitalfields Market, The Cocktail Village is an immersive maze of bespoke pop-up bars in trucks, vans and even on bicycles from the biggest names in drinks, all serving up their signature £6 cocktails.
Central to The Cocktail Village is the DrinkUp.London Bar, which this year will be focusing on cocktail and food pairing, with some of London’s favourite foodies joining forces with drinks brands for special Sip and Snack experiences, showcasing the versatility of cocktails.
With such huge demand and queues last year, this year the DrinkUp.London team are dedicated to making The Cocktail Village experience better, and so this year, advanced tickets will be available for a small fee of £5 per session for Digital Pass holders only. Tickets for The Cocktail Village are available now.
As well as The Cocktail Village, the festival will host a timetable of unmissable parties, master classes and supper clubs for everyone from amateur to expert, as well as the renowned self-guided Cocktail Tours. More than 250 of the best bars across the capital will be throwing open their doors to offer specially created cocktails for £6 to Festival Pass holder, with venues encouraged to offer a low-alcohol option alongside their signature serve to promote the growing trend for mindful drinking.
Festival Director Siobhan Payne (and friend to Cut The Cap) says: “Having attracted more than 25,000 visitors last year, London Cocktail Week continues to be the World’s Biggest Cocktail Festival and we are thrilled to be back for the eighth consecutive year.
For 2017 we’re making some very exciting changes not least of which is going digital. No more wristbands and no more queuing, everything will live on our guests’ phones. London is the world-leader in cocktail culture and going digital allows us to open the festival up to even more cocktail lovers to help us celebrate this.
This year London Cocktail Week is bigger and better than ever, with even more bars involved offering £6 cocktails, more events and The Cocktail Village offering more immersive experiences than before, so that visitors can really engage with the capital’s diverse drinking scene.”
So get downloading and buying your passes to the most important week of the year. Yes that’s right we said it, it is THE most important week of our lives and if you attend, then you will know why.
This year we aim to immerse ourselves as much as we can so look out for us and come say hello. We may even have cigars on us….. Just kidding….. we ALWAYS have cigars on us.
We’ll follow up with our top picks of things to see so keep your eyes peeled and your glasses full.