Lacoste L!VE: New Fragrance. New Perspective


Lacoste L!VEWhen you know you just know. Yes we’re talking about the L-word… LACOSTE L!VE.
This for them represents a bold step in the perfume world in what they have coined as ‘New fragrance. New perspective’ and we for one can’t get enough of the stuff.
Its high-end but everyday all rolled into one and we guarantee people will be asking you ‘what’s that cologne?’ Followed by the comment ‘it’s awesome’.

Welcome, welcome to a better smelling you.

This new fragrance from LACOSTE L!VE embodies an irrepressible energy – soon as you smell this you’ll get what we mean but in the meantime let us try and put this into words… Its the energy to push boundaries, create a path, a style.

The LACOSTE L!VE range attracts creative spirits, providing them with new possibilities to dress in a unique way. The addition of a fragrance to the this universe was a natural step, but it had to embody the same creativity and uniqueness. In the words of Lacoste “The fragrance will make you take a step aside and see beyond the obvious. New Fragrance. New perspective.” – see what they did there?!

And that’s not all they said… Antoine Delgrange, Global Marketing Director P&G Prestige has piped up with a few words too: “The new LACOSTE L!VE fragrance is a whole new chapter for LACOSTE fragrances. The unique design, concept and holistic campaign appeal to a more urban consumer seeking authenticity and creativity. That’s why creativity is at the heart of the new LACOSTE L!VE fragrance; from the way LACOSTE and P&G Prestige have developed in a close collaboration the flacon, the juice and the innovative global campaign.” 

The Fragrance

Heighten the senses, discover new perspectives and inspire creativity. Every component of LACOSTE L!VE can be found in this unique cocktail: energy, creativity and a cool edge. The ingredients are expertly blended, coming together as one dynamic scent, but also stand out individually – capturing a feeling of constant motion with ever changing sides as each note reveals itself.

The dynamic burst of lime hits you first. The zesty touch reflects the unique nature of LACOSTE L!VE and stands out as an unexpected and energetic top note bright and sharp to awaken your senses. Green leaves and aquatic notes live in the heart and accentuate the lime to bring vibrancy and freshness; notes to help breathe life and space into the mind. Time to move, time to create. Smoky warmth of Guaiac Wood and dark liquorice build the base notes of the fragrance, adding depth and originality to the scent.

Screen Shot 2014-05-03 at 22.46.46The Flacon Edgy, strong and playful. The creative inspiration is everywhere in this fragrance; in the juice, but as well the flacon.

Edgy. This cube is a clean and modern shape. With its minimalistic aesthetic and contemporary colours, this unexpected object could be seen in any art gallery, but it offers a smart and edgy container for the fragrance.
The primary colors on the bottle provide a base for creative minds to build upon as they visualise the multitude of shades that could be possible. From any perspective you look at it, the flacon’s lines sport the edgy touch that always distinguishes LACOSTE L!VE.

Strong. The unexpected and bold design of this flacon, with a subtle play of materials draws a unique and instantly recognizable envelop for this fragrance. Once you see it, you won’t forget it.

Playful. Recalling a dice, the six sides of the cube gives the LACOSTE L!VE generation the opportunity to see thing differently depending on the perspective. It pushes people to go and see behind the obvious, to be surprised and energized, exactly as the fragrance does. New fragrance. New perspective. There it is again!

The Collection

LACOSTE L!VE Eau de Toilette 100ml £47.00 / €69.00
LACOSTE L!VE Eau de Toilette 40ml £29.00 / €41.00
LACOSTE L!VE Deo Spray 150ml £20.00 / €22.00 LACOSTE L!VE Deo Stick 75ml £20.00 / €22.00
LACOSTE L!VE Shower Gel 150ml £11.00 / €13.00 

All available now!