Boss Bottled. Unlimited. #SuccessBeyondTheGame

Screen Shot 2014-04-26 at 19.08.38 Joe_Hart_Hugo_BossIn case you hadn’t noticed its World Cup year and despite there being no transfer window to speculate about HUGO BOSS have still managed to make a significant signing just before the plane heads to Brazil…

International England goalkeeper, Joe Hart is to front the 2014 ‘Success Beyond The Game’ campaign (obvs there’s a hashtag too #SuccessBeyondTheGame) and new limited edition fragrance, BOSS BOTTLED. UNLIMITED. Building on the success of the previous campaigns in 2010 and 2012, you’ll be as please as we were to hear that Hugo Boss Parfums continues to celebrate the values it stands for of success, style and confidence.

Guillaume Tardy, Global Marketing Director, Hugo Boss Parfums said “We are pleased to collaborate once again with some of the world’s finest footballers who have achieved success beyond their discipline, bringing them together with the Hugo Boss male fragrance portfolio for this unique campaign.” 

We have it on good authority that inspired by the BOSS man’s determination and drive for success, BOSS BOTTLED. UNLIMITED is motivated by the endurance required to succeed combined with the rush of adrenalin when a goal has been reached. Celebrating that exhilarating sense of energy that comes with achievement, BOSS BOTTLED. UNLIMITED. is an instant invigorating boost.

Sounds good enough to bottle and sell, right? Wait…

Down to business though. This product is available for a limited time only, and on paper (and us!) seems to be one of the must-have scents during this exciting summer of sports.

What does it smell like?! Bloody good question. Yo Hugo, over to you. Oh well thanks Cut The Cap, get a load of this…

With vibrant green notes, BOSS BOTTLED. UNLIMITED has been created with a striking blend of refreshing mint and evergreen cistus, combined with juicy pineapple and enduring masculine woods. These unique ingredients come together to create an invigorating and aromatic male scent, underlining the BOSS man’s uncompromising drive.
We (literally) couldn’t have said it better ourselves!

BOSS BOTTLED. UNLIMITED. The Collection Eau de Toilette 100ml £55.00 / €79.00 Eau de Toilette 50ml £41.00 / €61.00

Boss_ Bottled_Unlimited_Box
Be prepared for an eventful summer of sports 2014 with HUGO BOSS Parfums and follow ALL(!) the HUGO BOSS social channels to get all the latest news on #SuccessBeyondTheGame.

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