Diageo’s Haig Club has launched here in the UK with an extended cut of the new Haig Club TV ad, directed by Guy Ritchie with David Beckham.
The film is entitled ‘Welcome’ weaves together a series of epic journeys made between a group of friends through the Highlands, as they head towards a Scottish estate.
The action culminates in an iconic toasting ritual with Haig Club at it’s heart, showing our group toasting their friendship and camaraderie in front of the Scottish Loch they have been venturing towards, before revealing the same toasting moment across a number of stunning locations across the globe.
We sampled Haig Club when we visited World Class House a while back an was impressed with the versatility of the single grain whisky.