Habanos Unveil H. Upmann Magnum 54 Cigar

The 2016 Habanos festival is underway in Cuba at the moment and for those like ourselves who were left behind, we are left scouring the internet to see what cigars are being unveiled.

We have just got the news that Habanos S.A. have unveiled the H. Upmann Magnum 54 (ring gauge 54 x 120 mm long), a brand-new vitola to join the brand’s regular portfolio sitting alongside the 46 and the 50.

Let’s not also forget to mention the 2015 limited edition 56 which was released last year.

The new Magnum 54 features a refined and elegant blend of mild character, with the soft-to-mild strength that characterizes the brand.


The origin of the H. Upmann brand dates back to the first half of the 19th century and it was named after German banker Herman Upmann, founder of a bank and a habanos factory in 1844. The bank closed, but the brand has lived out to date, eventually becoming one of most important international habano brands.

All of the H. Upmann-branded cigars have been Totally Rolled by Hand with Long Filler, with leaves handpicked in Vuelta Abajo* -the best tobacco region in the world– in the region of Pinar del Rio*, Cuba.

No news on when these cigars will actually land on our shores (remember its Cuba) but as soon as we hear more, we’ll be sure to let you know.

Here’s the specs for now:

Brand: H. Upmann
Vitola: Magnum 54
Factory Vitola: Magnum 54
Length: 120 mm long
Ring Gauge 54
Presentation: 10-unit slide box (SLB) / 25-unit slide box (SLB) / Pouches of 3 aluminum tubes each