Diageo World Class House Comes To London

What happens when you take some of the best alcohol brands in the world and place them all under one roof for a week….. Well you get World Class House of course.

From Monday 28th July to Sunday 3rd August, the good people at Diageo have taken over a townhouse in the heart of Fitzrovia where each of their premium brands will take over a floor and showcase master classes, talks from blenders as well as cocktails. Think Pop up shop to the extreme!

Expect tasting & cocktail sessions from Bulleit bourbon, cocktail classrooms and even a guide to preparing the perfect BBQ as well as what spirits you need.

Diego Barcellos, Barman do Mr Lam, vencedor do worldclass 2013

We are told in the basement Tequila Don Julio will bring you a speakeasy bar disguised as a Mexican travel agent, whilst Tanqueray No. TEN gin will celebrate the iconic martini with an elegant art deco bar. Elsewhere there will be multi-sensory and gastronomic tasting sessions hosted by Zacapa Rum, sonic tastings by Ketel One Vodka plus many other secret experiences to be discovered…

There will even be a Johnnie Walker Blue Label Screening Room where you will be able to catch the new short film starring Jude Law as well as sample some fine Blue Label.

JWBL Gentlemans Wager film

The best part about this week… you can come as well. That’s right you can buy tickets to experience it for yourself.

Here’s the itinerary of what to expect each day:

Launch Party – Monday 28th July, 18.30 – onwards
Official media launch party at The World Class House the exclusive five story Georgian Townhouse in Fitzrovia. Come enjoy World Class cocktails and a series of bespoke experiences including a Zacapa rum multi-sensory room, hidden Don Julio bar and nightclub and a roof top terrace.

A Tale of Two Martinis – Tuesday 29th July, 17:00 – late
Martini challenge where the worlds most talented bartenders will make a martini of the past and one of the future. This is followed by a cocktail reception with 5 World Class winners serving some truly incredible drinks at St Pancreas Station, followed by a Ciroc vodka after party at Dstrkt.

The Silver Bulleit – Tuesday, July 29 at 6 PM
Meet Bulleit Bourbon’s founder Tom Bulleit and have him personally sign your bottle. A Bulleit Bourbon expert, Tim Judge, will lead Bulleit a tasting and cocktail session.

Mortlach goes solo – Wednesday, July 30 at 6 PM, ongoing tastings
Mortlach, a malt revered for the role it plays in blended Scotch whisky, is finally going it alone with the launch of four powerfully flavoured single malts. Attend a expert-led tasting and tutorial of the newest Mortlach bottlings: Mortlach Rare Old, Special Strength, 18- and 25-year-old. Mortlach expert Georgina Bell will guide the group through Bompass & Parr designed rituals that make the experience both classy and dramatic.

Cheese & spirits pairing – Thursday, July 31 at 6 PM
Cheese expert from La Fromagerie will lead a British cheese and spirits pairing. Discover the delicacies of goat cheese and gin, smokey cheddar and whisky, washed rind cheeses and rum, and much more.

Cocktail classroom – Friday, August 1. Three one hour sessions starting at 5, 6 and 7 PM
Kenji Jessi, master mixologist from A&J’s Mixologist-at-home program will teach you the basics of the cocktail and how-to construct some of the most revered vintage and contemporary recipes.

BBQ Butchery Whisky

Barbecue expertise – Saturday, August 2. -Two 60 minute sessions starting at 6:30 PM and 8:30 PM
Learn the basics of butchery and how to pair the most interesting cuts of meat to the best whiskies with the expert butchers for Allens of Mayfair, London’s oldest butcher shop. Then the experts will heat up the grill and break out the shaker to guide guests through a series of whisky & whisky cocktails paired with grilled meats.

We also hear the have a roof terrace… do we need to sell it to you anymore?

Sounds good right? We’ll be there as much as we can so hopefully see you there. We’ll be the guys on the roof smoking cigars.

Book your tickets now by clicking here

Your ticket includes entry to The WORLD CLASS™ House plus two tokens entitling you to two complimentary WORLD CLASS cocktails, light bites, entertainment and a special gift with any product bought via luxury online retailer Alexander and James on the night. Further tokens can be purchased inside the House and redeemed for the experiences listed below.