Get into the spirit of ‘Day Of The Dead’ With El Jimador Tequila

Dia de los Muertos is creeping up on 2nd November and what better way to celebrate than with a limited edition Day of the Dead bottle of el Jimador tequila to help you toast the lives of those loved ones no longer with us.

For a limited period el Jimador will be presented in bespoke Day of the Dead bottles, featuring renowned artist’s David Lozeau’s iconic designs. These vibrant illustrations embody the Mexican spirit of Day of the Dead and perfectly epitomise el Jimador’s philosophy of encouraging consumers to live life in its most vibrant form.

Available in both the Blanco and Reposado expressions, el Jimador is the perfect way to celebrate the Day of the Dead this year. Enjoy neat, or shake it up with a classic refreshing Paloma with a dash of grapefruit soda and a squeeze of fresh lime juice for an authentic taste of Mexico – sounds bueno!

Made in the last true tequila producing hacienda on the planet, by generations of Jimadores, every drop of tequila begins its life in Amatitán, Jalisco. No additional ingredients, no added colours, just 100% blue Weber agave tequila, crafted with 100% pure determination, honour and know how. The result, for the Blanco, is a crystal-clear liquid, buzzing with citrus notes, while the award- winning Reposado offers a warmer, more seasoned flavour.

If you are planning on celebrating, or even just fancy a nice bottle of tequila for the collection, why not invest in one of these bottles.

As a man who has a thing for skulls, this is something that would fit nicely in my home bar.
If you want to get your hands on a bottle then get your bones over to Waitrose or Asda to get a bottle before they are gone. If you miss out it could be a ‘grave’ mistake.

The limited edition bottles are available across 2 of their tequilas:

el Jimador Reposado (38% ABV)
This pale golden tequila is produced from 100% Blue Agave in the heart of Mexico’s Jalisco region and aged in oak for two months. It is light gold in colour and has an attractive wood notes on the nose. The taste is peppery and rounded with a touch of cinnamon, and it’s delicious sipped alongside poultry dishes.

el Jimador Blanco (38% ABV)
Made from 100% Blue Agave and bottled immediately after distillation without oak ageing, this is classic tequila – peppery and rounded with a clean finish. Excellent value and great quality, this is perfect for cocktails, or sipped with foods that enhance its flavours, such as a starter with rocket and blue cheese. This sounds like something we could pair with a cigar to celebrate lost familia.

Want to know more about el Jimador?
el Jimador is a premium 100% agave tequila. It is handcrafted at the legendary Casa Herradura estate located in the heart of Jalisco, Mexico. Every drop of tequila is made from 100% hand-selected blue agave and is naturally fermented with wild yeast which delivers a smooth and balanced flavour. Introduced in 1994, el Jimador was the first accessibly-priced 100% agave tequila, and as such, revolutionised the tequila category.

“Jimador” is the name given to the skilled harvesters of the blue agave plant from which tequila is made and we proudly honour them with our name. 100% Estate Bottled. 100% Blue Agave. 100% Natural.

Find out more about el Jimador by visiting

Ten un gran Día de los muertos amigos (I hope this translates properly)