Day of Dead Festivities… We give you Don Julio’s New Luxury Tequila

Tequila drinkers rejoice! Non-tequila drinks, time to jump aboard!

Don Julio, the original luxury tequila of choice in Mexico,  is introducing a new addition to its UK portfolio – Don Julio 70, an ultra-premium tequila and the world’s first Añejo Claro tequila.

Don Julio 70 has the smooth and complex flavour of an aged tequila but is specially filtered to offer the crisp, citrusy taste expected in a Blanco. The finest blue agave plants are hand-selected to ensure quality standards that stem from the source. The agave is then distilled and aged for 18 months in reclaimed white oak barrels. Once the tequila has reached maturity, it is carefully filtered through a process that restores the citrus, fruity and raw agave notes that are most commonly apparent in Don Julio Blanco and balances these flavour profiles with the complexity and depth that exists in Don Julio Añejo. The result is a stunning tequila which marries together the best characteristics of both Don Julio Blanco and Don Julio Añejo. In creating this unique filtration process Enrique De Colsa’s goal was for Don Julio 70 to be crystal clear like Don Julio Blanco while maintaining the notes of vanilla, wild honey and sweet toasted oak, typical of an Añejo. It is a masterpiece of innovation.

Like our beloved cigars, Don Julio 70 sophisticated, something to take time over and perfect for enjoying special moments with family and friends.
We think this luxury spirit best enjoyed in a White Negroni, and for sure is also an ideal accompaniment for food, due to its lingering hints of oak followed by a clean, warm finish.

Don Julio’s late founder, Don Julio Gonzalez, began his tequila-making journey in his hometown of El Salvador, Mexico in 1942. He resided in the highlands region of Los Altos, known for its rich, clay soils and notable micro-climate, ideal for tequila making. It was here that Gonzalez achieved a product with the highest standards of quality. Today, Don Julio Gonzalez’s personally appointed successor and a friend, Master Distiller Enrique de Colsa, continues the legacy of unrivalled quality and innovation and the new Don Julio 70 is no exception.

“Don Julio 70 is a masterpiece of innovation that inspired the tequila category by challenging conventions. Our Master Distiller Enrique de Colsa created the World’s first Anejo Claro and in doing so he reinvigorated the category through his creativity”.

Deano Moncrieffe, Don Julio’s European Brand Ambassador


So for Mexican Day of the Day here’s what we suggest as your perfect serve…

Don Julio 70 White Negroni

30ml Don Julio 70 tequila
30ml Aecorn dry aperitif or Luxardo bitter bianco
20ml cocchi americano
10ml Dolin dry white

Add all ingredients into an ice filled stirring glass.
Stir for 20 seconds, strain and serve into a tumbler glass filled with cubed ice.

Pink grapefruit zest

Claro Mi Amor

25ml Don Julio 70 tequila
White sugar cubes (with 3 drops of white chocolate bitters)
Dry champagne to top up

Build in a champagne flute in the order above

Discarded lemon zest

Now all that’s left to do is get yourself a bottle! Don Julio 70 is available to purchase at RRP £70 via Master of Malt, Whisky Exchange (best price we could find), Selfridges and Harvey Nichols.

For further information please visit