Aveda Launches Fitzrovia Pop-Up at The Grooming Station

In case you hadn’t noticed its 2016 and grooming has gone beyond purely functional. We’ve all felt it, the needs of the modern man are evolving; with new ways to experience services and products, grooming is now on another level.

Following the successful launch of the award winning Aveda Men Grooming Destination they have now introduced The Grooming Station – a new pop-up barbershop with a lifestyle and experiential concept, set in the heart of Fitzrovia. Peering behind the preverbal curtain you will find a collaborative space that offers men an opportunity to discover treatments and products for hair, skin, and fragrance.
The activation is open until the end of August and features Aveda Men, Clinique for Men, LAB SERIES, TOM FORD and Emenegildo Zegna fragrances.

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The Grooming Station guests can experience a selection of barbering services designed to offer convenience with a customised approach.
These range from an Aveda Men Master Barber Services include express options from a Shampoo / Cut / Style to a Bread Tidy, with each barbering service complemented by a free express Aveda Men facial.

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The actual space itself is pretty impressive too, by collaborating with LOCK&KEY the end product is an aesthetic innovative design that comprises of bespoke furniture, crafted from reclaimed and re-purposed materials –  breathing new life into previously discarded objects.

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In addition to the funky look & feel and great services on offer there is free WIFI and charging points to complete the multi-functional environment for men who want to relax, recharge or simply drop in for an on-the-go barbering fix.

AND(!) just for that dose of popular culture, The Grooming Station wil be pulsing an exclusive calendar of events throughout its tenure including brands such as Sipsmith, amongst others.

The Grooming Station, 6 Mortimer Street, London W1F 3JJ
Appointments available on request

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