The Ron Burgundy promotion machine is full speed ahead like a stallion and Paramount Pictures has teamed with Dodge to promote the studio’s “Anchorman” sequel alongside the car manufacturer’s 2014 model of Durango.
In the commercials, Burgundy promotes the car using the smooth tones of his voice and his intellectualness (is that a word?) of a scientist! May we add a very handsome scientist at that!
“This campaign was an unprecedented opportunity to collaborate with our filmmakers to create new original content and distribute it worldwide in advance of the long-awaited ‘Anchorman’ sequel release this December,” said Paramount.
“With the personal involvement of Will Ferrell, our writer-director Adam McKay, the comedy team at Funny or Die and the Dodge creative team, we were able to create a truly epic partnership.”
Check out the ads here….The Internet people:
[embedplusvideo height=”350″ width=”560″ editlink=”http://bit.ly/1bTS9cv” standard=”http://www.youtube.com/v/SC_Up3zrKjE?fs=1″ vars=”ytid=SC_Up3zrKjE&width=560&height=350&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=¬es=” id=”ep7590″ /]
[embedplusvideo height=”350″ width=”560″ editlink=”http://bit.ly/1bTSb4f” standard=”http://www.youtube.com/v/OE8CefgHyzY?fs=1″ vars=”ytid=OE8CefgHyzY&width=560&height=350&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=¬es=” id=”ep2239″ /]
[embedplusvideo height=”350″ width=”560″ editlink=”http://bit.ly/1bTSiwA” standard=”http://www.youtube.com/v/VxWAFOVrYKA?fs=1″ vars=”ytid=VxWAFOVrYKA&width=560&height=350&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=¬es=” id=”ep4305″ /]
[embedplusvideo height=”350″ width=”560″ editlink=”http://bit.ly/1bTSmwj” standard=”http://www.youtube.com/v/ZzfVT6j_1dY?fs=1″ vars=”ytid=ZzfVT6j_1dY&width=560&height=350&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=¬es=” id=”ep1682″ /]