It’s been called ‘a spectacular collision between music and whisky set to revolutionise the category’…
8O8 Whisky, the new global whisky brand from music producer and DJ TommyD and businessman Paul Pullinger has been developed out of a spectacular collision between the music and beverage industries. Named after the famous Roland TR-808 Drum Machine, TommyD and Paul have assembled a unique team of industry icons, including Warner Music UK CEO Max Lousada, alongside whisky luminary Jonathan Driver and ex-Red Bull chief Harry Drnec.
Having already soft launched in late 2015 and boasting house pour status in the likes of Fabric, Ministry of Sound and The Warehouse Project, 8O8 Whisky has now been released to the consumer market!
Blended at North British distillery, Edinburgh’s last working distillery and one of the largest and oldest grain whisky producers in Scotland, the 8O8 team have created a whisky that works both as a smooth and delicious neat serve while retaining a subtleness and versatility that makes it perfect for mixing in cocktails and club serves. The end result is a light, subtle, smooth tasting blend, which allows its flavour to shine, whilst maintaining an irresistible back-beat and warmth when mixed.
Jonathan says “8O8 whisky is unlike anything else in the market. The development of the liquid was the result of a fusion between a clear desire to make a beautiful, mixable and delicious whisky but one that resonated with the musical environment in which it would be found. We weren’t just making a sensational whisky, we were creating an entirely new conversation with a new generation of whisky drinkers.”
Tommy’s next step was to recruite illustrious bartender Ryan Chetiyawardana, aka Mr Ryan Lyan, to help the team create a series of cocktails, that when mixed, perfectly compliment the subtle flavours within 8O8.
8O8 is for young and open-minded men and women. Drink it neat or ice cold, it’s your choice. It’s the soundtrack to the perfect party… the drink for a perfect night. In other words; it’s whisky, remixed.
Sounds awesome, always been a fan of the 808, music, drink and cigars, so putting it all together sounds like a great plan. Do you think there’s room for a little 303 gin or vodka in there too?
Hi Garrick – glad you like the sound of it! We always say, never say never 😉