The XIX Habanos Festival 2017

The XIX Habanos Festival is coming back to Havana once again from 27th Feb – 3rd March. This year will see recent releases from brands such as Hoyo de Monterrey, Cuaba & H. Upmann among others.

A festival in the diary of every cigar aficionado from around the world, the festival will unveil the biggest new developments for 2017.

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The H. Upmann brand will be the star of the show with the presentation of its first Gran Reserva Cosecha 2011, as will Montecristo, which is incorporating a full new product line into its portfolio, to become the brand’s most premium and exclusive line.

The Quai D’Orsay brand will also have a major role at the XIX Festival, launching a new design as well as two new vitolas.

Attendees at the XIX Habanos Festival will enjoy a comprehensive five-day program to find out about the origin, production and various aspects concerning the culture of Habanos.

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The Festival includes tours of plantations in Vuelta Abajo & Pinar del Río, considered to be the best land in the world for growing tobacco, as well as a tour of the La Corona and H. Upmann factories, responsible for producing the biggest launches this year.

Other highlights include three evenings of the best live music from renowned international artists, the finest gastronomy in Cuba and the opportunity to try an array of food and drink from different corners of the earth.

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The Trade Fair and, particularly, the Welcome Evening, will mark the start of the Habanos Festival on 27th February. The Trade Fair is the meeting and interchange point for professionals in the tobacco industry worldwide, exhibitors from luxury goods manufacturers as well as craftspeople, artists and manufacturers of smoking accessories and gourmet products.

The Welcome Evening will be held at the beautiful Club Habana on the city’s west coast, where guests will be able to enjoy the launch of the H.Upmann Gran Reserva Cosecha 2011.

The program will also feature master classes and keynote speeches, led by recognised experts in the world of Habanos at the International Seminar, to be opened on Wednesday 1st March.

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Another of the most representative activities of the Habanos Festival is the traditional International Habanosommelier Contest, with the 16th edition being held this year. Habanosommeliers from all around the world will take part to have the opportunity to demonstrate their knowledge and skills and to receive the prestigious award.

On Wednesday 1st March in the evening, the El Laguito Reception Hall will host the Quai D’Orsay Evening, dedicated to the Habanos brand with a French name, celebrating its new design and vitolas.

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The Gala will be the grand finale to the XIX Habanos Festival and will be dedicated to Montecristo, specifically, to the presentation of the brand’s most premium series.

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This is going to be an evening full of surprises, with an outstanding musical line-up. The event will conclude with the 2016 Habanos Awards and the traditional Humidors Auction, with all proceeds going to the Cuban Public Health System, as is customary.

As soon as we hear more from Havana we’ll be sure to spread the word with you. Find out more at