The World Class London Cocktail Week Hub #LCW15

Don’t miss this!

This week you have the chance to discover a world of incredible mixology, exquisite spirits and immersive experiences at the home of London Cocktail Week…

For the first time ever, World Class – the ultimate in luxury drinks experiences using the finest spirits – will host cocktail lovers in the West End from the 5th – 11th October as the official heart of London Cocktail Week. Providing a bigger, better and more incredible destination point for festival-goers, the world’s biggest cocktail event is back with a bang!
Trust us when we say its amazing!!

From its new location in the heart of Soho and surrounded by some of the World’s Best Bars, the World Class London Cocktail Week Hub will play host to a series of immersive, engaging and inspiring drinks experiences.

Hidden through the Vinyl Factory record shop at 51 Poland Street, festival-goers can collect their wristband and pocket guide in this speakeasy style pop-up. Once inside they will have the opportunity to experience the ultimate in luxury cocktail culture, purchase World Class cocktails and take part in bespoke masterclasses from World Class Spirits including Tanqueray No. TEN gin, Ketel One Vodka and Haig Club whisky. The perfect start to their London Cocktail Week journey.

Comprising of several different experiences, the amazing World Class London Cocktail Week Hub will have something for everyone, from the curious newcomer to seasoned cocktail lovers alike but all curated to celebrate the craft of the cocktail. So what’s in store…?

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The World Class Bar
Enjoy a selection of delicious cocktails created by World Class Bartenders

The World Class Interactive Gift Shop
Pick up your favourite World Class Spirit at the interactive gift shop – the perfect present or an opportunity to test out your skills at home

The World Class Studio
Think you have got what it takes to become a World Class Bartender? Give it your best shot in the bartender’s Studio and experiment with some of the newest and best tools of the trade

Tanqueray Art Deco Bar
Have a go at shaking your Tanqueray No. TEN French 75 like never before and see just how quick and easy it is to make and impress your friends with these delicious and glamorous cocktails at home

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Haig Club Dining Room
Ever wanted to host the perfect dinner party? Learn from the best how to mix yourself up a Classic Negroni, the ideal dinner party aperitif and discover how Haig Club pairs perfectly with dessert

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Ketel One Vodka Kitchen
Experiment with infusing your very own vodka soda using ingredients from The Ketel One Vodka Kitchen and learn how to make these trendy serves at home

The World Class London Cocktail Week Hub will this year also contain a World Class Sprits Shop, where wristband wearers will be offered tasting sessions and tips on how to recreate the cocktails at home.

LCW wristbands cost £10 and are available now at They are collected from the World Class London Cocktail Week Hub once the week begins, along with a FREE pocket sized bar guide.

The World Class London Cocktail Week Hub is open for wristband collection and experience registration from midday – 10.30pm. The World Class Bar is open from 12.30pm – 10.30 pm and brand experiences start at 1pm and close at 8pm.

Explore the World Class London Cocktail Week Hub to discover incredible cocktails and a new world of spirits this October.