As 2018 closed out Colmar, the historical Monza-based company, had more than just New Years Eve to celebrate they were also raising a glass to the opening of two strategic stores abroad: in the Austrian Alps and in the heart of London.
Colmar now has fifteen flagship stores, adding two important points of sale: the first in Kitzbuehel, the marvellous village in the Austrian Alps and home to one of the most iconic and historical races of the World Cup in Alpine skiing, and the second in the centre of London, on Brewer Street between Piccadilly and Regent Street, outside the classic tourist destinations, but in the heart of real Londoners’ itineraries.
The two openings also inaugurate the new concept store, designed by the London firm of Method: Apex, from the Latin apice, is a word which in the language of Colmar means first of all peak, of the mountain, of its heritage and of its roots – but also the height of style, of technology and of innovation.
The Home of Colmar is the summary of the four pillars of the company DNA, characterized by a contemporary layout and design and a strong attachment to nature.
“Our project in retail always looks upstream and downstream, just as you do when skiing. The Alps and the mountains are our roots, where we come from and where we firmly want to stay. The big cities are our present and our future. Our clients are sports lovers and cosmopolitan people at one and the same time and we want this dual soul to be found in our stores and in our pieces,” said Mario Colombo, President of Colmar.
To extend the celebrations into this year, I mean, why not right? Last week Colmar hosted a intimate dinner attended by the founding Colombo family and a number of notable fashion movers and shakers at private members club Annabel’s in Berkeley Square, Mayfair.
Those presence were treated to a special performance from music sensation Caroline Vreeland and a selection of fine drinks including the Italian icon that is the Negroni and of course all the champagne you could dream of.