East London Liquor Company… your new favourite independent distillery

We’re not going to lie, we’re a but late to the party on this one BUT as the great East London Liquor Company founder Alex Wolpert said*,  its never too late to talk about Negroni!

Negroni, if we’re honest that classic gin cocktail that no one really likes to start with but then something strange happens, you have another, and another and before you know it bam, you’ve found your new go-to drink.
We’re full paid up members of the Negroni Fan Club so when we were invited to a Masterclass as part of the recent Negroni Week (those in the know now know why we’re late!) at East London Liquor Company we got rather excited.

*He might not have actually said that but we’re sure he believes it!

Those not familiar with the East London Liquor Company is a distillery producing and importing a range of quality handcrafted spirits including gin, vodka, rum and whisky.
They have bought spirits production back to London’s East End after more than a century, reinstating an industry back to its roots. Located in one of Bow’s most well known historical sites, the old glue factory in Bow Wharf.

So back to the gin and what got our tastebuds dancing was the prospect of trying their Premium Gin Batch 2 (47% ABV)… Why? A little of of prior research revealed that they use the very best botanicals, gentle aromas of coriander seeds, angelica root, thyme, winter savoury, fennel seeds, bay leaf and sage. And when that comes together you really do have something special.
We’ve never thought of gin to be one of those sipping drinks but Batch 2 is a strong contender to bust that believe.

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Negroni, Negroni, Negroni. We said the name a number of times but What is a Negroni? And what makes the perfect Negroni?


The classic aperitif, a negroni is created using one part gin, one part vermouth rosso and one part bitters, garnished with orange peel. With herbaceous notes of coriander seeds, angelica root, thyme, winter savoury, fennel seeds, bay leaf and sage, East London Liquor Company Premium Gin Batch No. 2 is the perfect gin to create this legendary aromatic cocktail.

Batch No.2 Negroni

25ml Nardini bitters
25ml East London Liquor Company Premium Batch No.2 Gin 25ml Regal Rogue Vermouth
Stir over ice, serve short.
Garnish with an orange zest.


Three variants of the famous cocktail will be available at the distillery bar, including the Batch No.2 Negroni, distilled negroni and negroni-on-tap for £9.50. However, you don’t need to go east to try London’s best negroni, East London Liquor Company’s Premium Gin Batch No. 2 negronis can also be enjoyed at a selection of London’s best bars across the city such as The Clove Club.

Like what you’ve read? Want your own East London Liquor Company experience? Tours can be booked through Virgin Experience Days as Spirit of Gin Tour for £45 or a Whisky Lover’s Tour for £55 and include 7 complimentary tastings.

Opening hours:

The East London Liquor Company distillery and bar is open: Monday – Thursday | 12.00pm – 11.30pm
Friday – Saturday | 12.00pm – 12.00am
Sunday | 12.00pm – 11.30pm

The East London Liquor Company Bottle Shop is open from noon everyday and closes at 11.30pm Sunday to Thursday and 12am on Saturdays.

East London Liquor Company | 221 Grove Road | Bow Wharf | London | E3 5SN