The 2012 Olympic Games are on their way and as we all rush to our local supermarket to stock up on refreshing alcoholic beverages to enjoy with friends, there is a new Vodka that is creating a buzz around town ,and going for gold.
Premium Vodka brand Belvedere has launched Belvedere Unfiltered which is created from Dankowskie Diamond Rye, a superior baker’s-grade rye grown in Poland’s Mazovia region.
Belvedere Unfiltered will be targeted at male drinkers at high-end bars and clubs in the UK (basically us)
Positioned as a sipping vodka to be served on ice or in a martini, we’ve been told that Belvedere Unfiltered has a characteristic bready taste thanks to its completely unfiltered nature.
Sounds like we have just found a new Cigar match so watch this space!
Belvedere will launch in partnership with high-end couture website MrPorter.com, and was the exclusive drinks partner at the Mr Porter, Esquire and Jimmy Choo party during the inaugural London Collections: Men. Our invite got lost in the post so that’s why we weren’t there, but we’ll hopefully make it next year.
If you are looking to snap up a bottle of this 40%abv vodka, you’ll be looking to spend around £43.99 in the UK (RRP)
Although unfiltered has just launched in the UK, it’s been going form strength to strength in the US for a while now.
Even Actress Nia Long (Will Smith’s girlfriend in the Fresh Prince of Bel-Air) chose Unfiltered as a sponsor for her birthday….lucky girl.
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As soon as we get the chance to try this out, we’ll feedback for you. From past experience with Belvedere…. we are in for a good time
Enjoy responsibly and don’t drink and tweet! nobody likes a incorrect hash tag!