It’s no secret that it’s fast approaching our favourite time of the year, summer and we have [cue Anchorman voice] A VERY IMPORTANT ANNOUNCEMENT TO MAKE! We’ve just learnt that Malibu Rum have plans to make it The Best Summer Ever with none other than Eliza Doolittle. How? Read on and we will reveal all…
Summer 2014 sees Malibu, the coconut-flavoured rum, launching ‘The Best Summer Ever Project’ inspiring and inviting others to create a summer they’ll never, ever forget.
Sharing the true spirit of summer, everyone’s invited to join The Best Summer Ever Project via the competition hub www.MalibuBestSummerEver.co.uk. To ensure that everyone is in with the chance to make this summer the most memorable ever, prizes can be won all summer long including Ibiza Rocks holidays, UK festival tickets, The O2 concert tickets, Vevo gig tickets, Spotify Premium subscriptions, Funkin Piña Colada cocktail kits, Slug & Lettuce bar tabs and heaps of Malibu goodies!
Kicking off the campaign Malibu have teamed up with cool and quirky singer Eliza Doolittle to create a film that talks about her best summer ever and what she plans to check off this year from her ultimate summer wish list.
Launching Malibu’s Best Summer Ever Project Eliza Doolittle invites Malibu into her amazing home for this exclusive fly on the wall film as she chats away to MTV presenter Lilah Parsons and best pals Jessica Napier and Violetta Thalia – (somewhat predictably) sipping on Pina Colada’s they discuss Ibiza memories, their summer playlists, past summer romances gone wrong and road trips.
Yes yes, not quite the manly content you’ve come to expect from Cut The Cap but to beat the enemy you must first know the enemy… wait that’s a bit hardcore so in slightly less militant tones what we’re trying to say this is no bad thing – understanding the what makes ladies tick is important. But thats all the advise you’re getting on the fairer sex for now!
Malibu will be following Eliza throughout the summer as she goes about making sure this is the Best Summer Ever, which is lucky because we overheard Eliza saying; “Malibu always reminds me of summer. Summer is my season – I love it. All the sunshine and good vibes – gets me in the zone!”
And if you don’t believe us check out Eliza Doolittle and friends in ‘Malibu Presents: #BestSummerEver’
For more information on Malibu’s Best Summer Ever Project check out www.MalibuBestSummerEver.co.uk