La Hechicera Hits the UK

With Rumfest around the corner, the CTC family have started preparing their pallets for a day of rum goodness and we are happy to report there’s a new rum in town that’s making waves.

The Columbian premium rum brand La Hechicera (etch-ee-seh-rah) is gearing up for a UK launch ahead of a global roll-out across Europe and the Americas next year.

Blended from rums aged for between 12 to 21 years in American white oak casks, La Hechicera (40% abv) is making its global debut having been produced by the Riascos family in Barranquilla, Colombia for over 20 years.

La Hechicera were at the Boutique Bar Show earlier this week and we were lucky enough to sample some of the rum and all we can say is “wow” watch out rum brands, there’s a new contender!

The brand takes its inspiration from Colombia’s natural landscape, and the biodiversity of the Caribbean.
“Alchemy is at the heart of La Hechicera’s brand story,” the company said. “It reflects the culture of myth and magic that permeates the everyday world of magical realism, which is why alchemy is a natural fit for this brand. It pays homage to a nation – a celebration of Colombian femininity and strength of topography, geography and botany.”

In London the brand is targeting high-end bars, with a price tag of around £38 for a 70cl bottle.

We haven’t had the chance to pair the drink with a cigar yet, but watch this space for a review soon.

If you want to find out more about the um swing by their website for more info on the history of the rum.

Also, if you are one of the cool kids, and into your social networking, then they are also on Twitter  and Facebook


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