As everyone knows we are the first to report on the opening of any new bar that has a decent rum collection and today we have received news that there is a very exclusive pop up rum bar opening in one of the coolest place on earth!
It’s a place so cool that not everyone can attend. Where is it you ask? Well let us tell you…….
ANTARTICA!
That’s right, Antarctica! And no its not a new trendy word for Shoreditch, it’s the Antarctica as in South Pole.
Global Rum ambassador, founder of Rumfest and friend of CTC Ian Burrell has made it his mission to set up a rum pop up bar all the way down south.
Why would a man do this you ask? well its all in aid to raise money for the esteemed water charity Wine to Water.
Ian will be travelling thousands of miles across three continents and two oceans as well as facing the challenging conditions of Antarctica to build the world’s coldest pop-up rum shack.
He set sail Monday just gone (25th March) Ian will endeavour to serve the forty-strong expedition crew and local community, delicious tropical rum cocktails in sub-zero temperatures in a world first.
With all the new hype around pop up bars Ian Burrell is taking it to the next level by bringing a taste of the Tropics to the South Pole all in the name of charity, building from scratch a carefully designed pop-up rum shack where rum will be flowing, cocktails will be shaken and ice will be in abundance.
Wine to Water is the non-for-profit organisation focused on providing clean water to people in desperate need. Nearly 1 billion people in the world today lack access to adequate water and 2.5 billion people lack access to improved sanitation.
Ian Burrell has a personal ambition to give something back. As the Global Rum Ambassador, mixing cocktails, judging competitions and travelling the world spreading the gospel of rum is a day-to-day way of life and has brought to his attention the high levels of water wasted throughout the industry. With the components of many drinks made up of over 60% of water including the abundance of wasted ice and a vast proportion discarded without being consumed, Wine For Water is the perfect organisation to help raise awareness and support the global water crisis.
“Having spent the last 10 years spreading the gospel of rum throughout the world, visiting Antarctica seemed like the next natural step to bring rum to an entirely new destination and audience. I am thrilled to be travelling with an expedition of forty fellow adventurers to build the local community their very own pop up rum shack and for a fantastic cause. All money raised will go towards the Wine to Water campaign that will ultimately transform people’s lives by providing running clean water and raising the global water crisis.” Ian Burrell, Global Rum Ambassador
“All of us at Wine To Water were so thrilled and honoured to have Mr. Burrell choose us as his partnering charity for such an awesome campaign. In many of the countries where we work women and children have to walk hours every day to gather a life giving resource that we in the bar industry take for granted. I am certain this campaign will not only shed some light on humanities most precious resource, but it will also give us an opportunity to serve thousands more in need of clean drinking water.” Doc Hendley
We wish Ian all the best of luck with his adventure and remind him, don’t forget the ice? Nobody likes a warm cocktail!
You can follow Ian on his adventure via his blog at http://rumexperience.com/2013/03/antarctica-trip-day-1/
We would have loved to have joined you Ian so we have mocked up how it would look if we were to come along:
Just love the pic of all of us ‘together’!